Creative director and digital strategist building websites, products, and growth systems.
7+ years and 120+ projects across digital strategy, website redesign, growth marketing, product design, and AI automation. I turn business goals into marketing websites and systems built to convert.
Selected work spanning website redesign, product experience, conversion rate optimization, website development, SEO, and growth marketing.
Beyond client work.
I also ship products, AI systems, automation workflows, and experiments. 2,500+ users across published components. Builder work that keeps the craft sharp and shows how people actually use digital tools.
What the people
have to say
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Hi, I'm Zlatko.
7+ years and 120+ projects as a digital strategist, creative director, and marketing consultant. I started in website design and website development, then the work expanded into digital strategy, UX, conversion rate optimization, SEO, and AI automation. Independent client work meant owning the full system, from business goals through launch.
What I lead.
I work from digital strategy and customer experience through website design, website development, conversion rate optimization, SEO, and AI automation. Engage me for a project, ongoing leadership, or execution where strategy and implementation stay connected.
Digital Strategy & Experience
For companies that need clarity on positioning, UX, website strategy, and what the marketing website or product should actually accomplish.
Web & Product Design
Marketing websites, SaaS website design, landing page design, and conversion-focused UX. Design that can be implemented, not just presented.
Development & Digital Platforms
Website development, CMS architecture, integrations, and website migration. Platforms built so teams can operate them after launch.
Growth, SEO & Conversion
SEO consulting, technical SEO, website optimization, conversion rate optimization, and analytics that connect the experience to pipeline.
AI & Automation
AI automation, workflow automation, CRM systems, and internal tools that remove manual work from marketing and operations.
Fractional Digital Leadership
Ongoing senior support for companies that need a digital strategist or growth consultant without a full-time hire.
General FAQs
Digital strategy, website redesign, website design, website development, conversion rate optimization, SEO consulting, and AI automation. 120+ projects have meant working with startups, established businesses, agencies, healthcare and wellness brands, SaaS, nonprofits, B2B, personal brands, ecommerce, and international clients.
Neither label fully captures the work. The foundation is website design and website development, but the work spans digital strategy, UX, growth marketing, conversion rate optimization, SEO, AI automation, and digital leadership. I can define the direction and still understand, or execute, the implementation.
Digital strategy consulting, website redesign, website design, website development, conversion rate optimization, SEO consulting, growth marketing, AI automation, and fractional digital leadership. Focused projects, transformations, and ongoing partnerships are all in play when the fit is right.
Yes. Discovery, positioning, UX, design, technology choices, implementation, QA, launch, and post-launch improvement. I communicate directly with founders, executives, and stakeholders, scope the work, and own delivery rather than handing off a narrow slice.
Most focused websites take two to six weeks from kickoff to launch. Smaller landing pages may take one to two weeks. Larger platforms, migrations, or ongoing leadership work run longer because strategy, design, and implementation stay connected.
Yes, when there is a strong fit. Website redesign, website development, website migration, CMS architecture, and landing page design are still part of the work. They sit inside a broader brief that usually includes digital strategy, UX, conversion rate optimization, or growth marketing, not as the whole identity.
Yes. I collaborate with founders, executives, marketers, designers, developers, and agencies. Sometimes that means leading the digital work. Sometimes it means plugging into an existing workflow as senior design, development, strategy, or overflow support.
120+ projects required more than a narrow design or development function: business goals, stakeholder communication, scoping, strategy, design, technology, conversion, SEO, analytics, delivery, and post-launch improvement. That breadth is the point. Senior enough to set direction, technical enough to understand execution, commercial enough to care about results.
Yes. Ongoing digital strategy, creative direction, website optimization, AI automation, and execution for companies that need a digital strategist or growth consultant without a full-time hire. CMS and editing setups are part of delivery so teams can keep moving between cycles.
Yes. Alongside selected consulting engagements, I am open to senior full-time opportunities across creative direction, digital strategy, design leadership, marketing, product, and digital experience where a multidisciplinary background can create leverage.
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