A site that has a commercial job
The redesign is not a fresh coat of paint. Every page gets a reason to exist and a next step, so the new site actually creates pipeline.
A redesign fails when it starts in Figma. Website redesign services should start with website strategy, the pages that create pipeline, then website design and website development. I run that sequence so a custom website redesign does not erase the rankings you already have.
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Zlatko MarjanovicDigital strategist & creative director



Three outcomes I hold myself to before anything ships. If these are not the job, this is the wrong page.
The redesign is not a fresh coat of paint. Every page gets a reason to exist and a next step, so the new site actually creates pipeline.
URL mapping, redirects, metadata, and indexation are handled before go-live. Your website redesign and SEO stay in sync instead of fighting each other.
Strategy, website design, and website development stay with one person. No handoff between three vendors who never talk.
Scope first, so you know what you are buying and what stays out.
Full website redesigns for marketing sites, SaaS websites, and service businesses. That includes information architecture, website design, website development, CMS setup, and the SEO work before, during, and after launch.
URL mapping, redirects, metadata, indexation, and a crawl of the current site. If those are missing, you are not doing a website redesign. You are doing a content reset and hoping Google is kind.
The first 30 days are for watching Search Console, fixing what the migration missed, and tightening conversion paths. Website optimization is part of the engagement, not a later surprise.
Professional website redesign services here mean a crawl of the current site, a new information architecture, responsive website design, website development, CMS setup, and the SEO work before go-live. A website redesign agency often splits that across three vendors. I keep it with one owner so the commercial job and the rankings stay aligned.
Website redesign SEO is URL mapping, redirects, metadata, schema, and indexation before launch. People search redesign website SEO and seo website redesign for the same reason: most launches lose traffic because nobody mapped the old URLs. That work is in the scope, including for a small business website redesign that already ranks for a handful of terms.
Same order every time. Discovery, the plan, the build, then the check after launch.
Before anything changes, I crawl what you have, record the URLs that rank, and plan redirects. This is the step that protects your traffic.
Full crawl and redirect map
We set the offer, the information architecture, and the pages that create pipeline, so design decisions serve a goal.
Sitemap and page jobs
Website design and website development happen together, on the sequence we agreed, with CMS setup and clean, fast markup.
Responsive pages on the new stack
Redirects go live, indexation is checked, and I watch Search Console for 30 days to fix anything the migration missed.
Live site and Search Console watch
Every review is public and verifiable on
The artifacts you keep after the call, the build, or the audit.
Every URL that ranks gets a destination. Nothing 404s on launch because someone forgot a path.
A sitemap the redesign can actually be built against, with a job for each page.
Desktop and mobile layouts that hold the offer, the proof, and the next step without fighting each other.
Clean markup, fast pages, and a CMS your team can edit without breaking the design.
Titles, metadata, schema, and internal links so the new site can keep earning the traffic the old one had.
Thirty days of Search Console and conversion-path checks after go-live, with fixes included.
Practical guides for evaluating the problem, the scope, and the person you hire.
Real price bands by scope, what each tier includes, and where cheap redesigns fail.
The migration work that keeps rankings intact when the new site goes live.
When the product page still talks like a seed-stage pitch and the pipeline feels it.
What to crawl, map, and protect before anyone starts moving pages.
Redirects, URL mapping, and the launch checks that keep rankings intact.
When the CMS is the bottleneck, and what to keep during the move.
Hero image, fonts, and IX2. When the CMS is still the ceiling, redesign.
Short answers so you can tell if this is the right engagement.
Most focused marketing websites take two to six weeks from kickoff to launch. Larger platforms and migrations run longer because strategy, design, and implementation stay connected.
Yes. Same-domain website redesign is the default. The work is to keep the URLs that already rank and only change paths when the new website strategy requires it.
Not if the migration is done properly. I crawl the current site, map redirects, keep the URLs that already rank, and watch Search Console after launch. That is website redesign SEO, not a hope.
Marketing sites, SaaS websites, and service businesses. I can move you off a stuck CMS or rebuild on the stack that fits the brief. The platform is a decision, not the starting point.
A decision-maker on the offer, access to the current site and analytics, and brand assets if they exist. I can write and structure the pages if copy is missing.
Yes. Website development includes CMS setup so your team can edit pages without breaking the design. I record a short walkthrough at handoff.
I watch indexation, redirects, and conversion paths. Website optimization after launch is part of the engagement, not a later surprise.
Yes, when the rest of the site is fine and one path is failing. A homepage, pricing page, or key service URL can be a scoped website redesign.
A crawl and redirect map, new information architecture, responsive website design, website development and CMS, on-page SEO, and 30 days of Search Console after launch. That is the custom website redesign, not a theme swap.
Before anything launches I crawl the current site, map every ranking URL, and plan redirects. Titles, metadata, schema, and indexation get checked at go-live. Website redesign SEO is part of the build, not a later ticket.
Same person, same commercial standard. Different entry point.
Most teams do not need another workshop deck. They need a digital strategist who can say what the site is for, what to build first, and what can wait. I do digital strategy consulting that stays connected to design and website development, so the plan does not die in a PDF.
I work as a technical SEO consultant on crawlability, indexation, site architecture, schema, and the SEO risk inside a website redesign. SEO consulting here is implementation-heavy. If you need 40 blog posts a month, that is a different hire.
Conversion rate optimization consultant work starts with the offer and the page job, then I change the page. If the offer is unclear or the website redesign never defined a job for each URL, tests will not save it.
Most Lovable, Bolt, and v0 apps stall after the prototype. You need someone who can take the idea from prompt to production: structured outputs, auth, billing, logging, cost controls, and a codebase your team can maintain.
Your client signed, the internal bench is full, and the deadline did not move. I handle white-label Next.js and Webflow delivery under your agency's brand, including a trial task, clear ownership, and code your team can keep.