Website redesign

Website redesign services that protect SEO and give the site a commercial job.

A redesign fails when it starts in Figma. Website redesign services should start with website strategy, the pages that create pipeline, then website design and website development. I run that sequence so a custom website redesign does not erase the rankings you already have.

Remote for US, UK, and EU teams · 80+ five-star reviews · 100% Upwork Job Success

Zlatko Marjanovic, website redesign consultantZlatko MarjanovicDigital strategist & creative director
Brand Collaborations
Common Crawl
Stitch3D
Dynamite Garage
Vault Apps
Dana Yao
Entrepreneurs for Global Change
Common Crawl
Stitch3D
Dynamite Garage
Vault Apps
Dana Yao
Entrepreneurs for Global Change
2-6 wkTypical marketing-site redesign
120+Sites designed and built
MappedRedirects before every go-live I own
7+Years of website redesign work
What you get

What changes when this is done right.

Three outcomes I hold myself to before anything ships. If these are not the job, this is the wrong page.

01

A site that has a commercial job

The redesign is not a fresh coat of paint. Every page gets a reason to exist and a next step, so the new site actually creates pipeline.

02

SEO that survives launch

URL mapping, redirects, metadata, and indexation are handled before go-live. Your website redesign and SEO stay in sync instead of fighting each other.

03

One owner, strategy to launch

Strategy, website design, and website development stay with one person. No handoff between three vendors who never talk.

The engagement

What this work actually covers.

Scope first, so you know what you are buying and what stays out.

What I take on

Full website redesigns for marketing sites, SaaS websites, and service businesses. That includes information architecture, website design, website development, CMS setup, and the SEO work before, during, and after launch.

What I refuse to skip

URL mapping, redirects, metadata, indexation, and a crawl of the current site. If those are missing, you are not doing a website redesign. You are doing a content reset and hoping Google is kind.

What happens after launch

The first 30 days are for watching Search Console, fixing what the migration missed, and tightening conversion paths. Website optimization is part of the engagement, not a later surprise.

What website redesign services include

Professional website redesign services here mean a crawl of the current site, a new information architecture, responsive website design, website development, CMS setup, and the SEO work before go-live. A website redesign agency often splits that across three vendors. I keep it with one owner so the commercial job and the rankings stay aligned.

Website redesign SEO, not a content reset

Website redesign SEO is URL mapping, redirects, metadata, schema, and indexation before launch. People search redesign website SEO and seo website redesign for the same reason: most launches lose traffic because nobody mapped the old URLs. That work is in the scope, including for a small business website redesign that already ranks for a handful of terms.

How it works

A sequence, not a scramble.

Same order every time. Discovery, the plan, the build, then the check after launch.

  1. Crawl and map the current site

    Before anything changes, I crawl what you have, record the URLs that rank, and plan redirects. This is the step that protects your traffic.

    Week 1

    Full crawl and redirect map

  2. Strategy and structure

    We set the offer, the information architecture, and the pages that create pipeline, so design decisions serve a goal.

    Week 1-2

    Sitemap and page jobs

  3. Design and build

    Website design and website development happen together, on the sequence we agreed, with CMS setup and clean, fast markup.

    Week 2-5

    Responsive pages on the new stack

  4. Launch and monitor

    Redirects go live, indexation is checked, and I watch Search Console for 30 days to fix anything the migration missed.

    Week 5-6 + 30 days

    Live site and Search Console watch

What clients say

Every review is public and verifiable on

FiverrUpworkContraLinkedInFiverrUpworkContraLinkedInFiverrUpworkContraLinkedIn

Zlatko is a PRO! Something I was struggling with for months, took him only a few days. I think I it wasn't for the Christmas holidays, he probably could have completed it with me during our consultation call. He knows how to operate the back end of a website, he understands coding and connection. He is just a life saver and has saved me valuable time. I'll 100% will be working with him as I continue to build my tech business. I recommend him, but be easy on him. I still need him to be available to help me. You can't lose when working with Zlatko! He's excellent!

Meesha Lewis testimonial for Zlatko Marjanovic
Meesha Lewis
CEO & Founder at ManeXperience

Working with Zlatko has been nothing but exceptional. From the speed of his work to his deep knowledge of code, the entire process was a pleasure, and I'm very happy with my improved website. Zlatko was responsive, knowledgeable, and willing to go back and forth with me on even the smallest details. He also sent a very detailed video addressing all of my questions and concerns, which I can refer back to for any future updates. I'm very glad I chose Zlatko and would highly recommend him.

Minka Djurasevic testimonial for Zlatko Marjanovic
Minka Djurasevic
Senior Graphic Designer

Great experience working with Zlatko! He did a great job creating our press sites and delivered a professional, well-structured result that matched what we needed. Communication was smooth throughout the project. Highly recommended and we would happily work with him again!

Hintsteiner Group testimonial for Zlatko Marjanovic
Hintsteiner Group GmbH
Austria

Very happy with the project and Zlatko's work. I didn't think it was possible but he took my site from a 43 to a 96 score on Lighthouse for page speed and load times. Will definitely be a repeat customer.

Lance Parth testimonial for Zlatko Marjanovic
Lance Parth
Triton Sensors

Zlatko did a very good job making a new website for my clinic. It looks very professional and streamlined, and I am looking forward to optimizing it for SEO performance. There was a little bit of delay due to some unforeseen issues on his end, but he was communicative and let me know what's going on. I would definitely use him again in the future if needed.

Dr. Farhan Abdullah testimonial for Zlatko Marjanovic
Dr. Farhan Abdullah
CEO at Magnolia Functional Wellness

Zlatko did excellent work on my site. He significantly improved PageSpeed performance, rebuilt a problematic popup natively, and refined the mobile experience so the site is now much smoother and easier to navigate. Communication was clear and professional throughout, and he was thoughtful in addressing both technical performance and real user experience.

Sagel testimonial for Zlatko Marjanovic
Sagel
Yoga and Meditation with Sagel

Zlatko is the real deal. A REAL web developer who builds professional components, structure, and websites. He absolutely knows what he's doing and is the most professional web builder I've worked with on this platform. I will 100% hire him again and again. He's my go-to guy now. Absolutely knocked it out of the park on an insane deadline with a heavily animated and polished build.

Adam testimonial for Zlatko Marjanovic
Adam
Polyform Studio

The best web developer you could ever ask for, he did an amazing job with our website and we will be working with him in the future for more projects. We are extremely satisfied with his work and the end result. Highly recommend you Zlatko for any high end website needs.

Alexander Karima testimonial for Zlatko Marjanovic
Alexander Karima
Co-founder at Mavesta Media

Zlatko did such an amazing job fixing up my site. He is always fast and responsive and delivers high-quality work. Will definitely come back again. Highly recommend.

Dana Yao testimonial for Zlatko Marjanovic
Dana Yao
Senior Product Designer at Visa Inc.

Zlatko is very experienced, able to communicate clearly and efficiently and able to work very fast while still delivering quality work. He's an amazing web designer and I will definitely be back for future work and refer close friends to his offer.

Astral Labs testimonial for Zlatko Marjanovic
Astral Labs Agency
Independent Employer

Zlatko has been a pleasure to work with. He is extremely professional, proficient and articulate. He met our tight deadline and was incredibly patient with our changes. Looking forward to working with him in the future.

Matthew John S testimonial for Zlatko Marjanovic
Matthew John S
CEO at Gsshades

Zlatko exceeded in every possible way. Excellent communicator, very speedy in response and proactively thinking with me to get the most out of my website and setup. He is a gem!

Desiree Kolman testimonial for Zlatko Marjanovic
Desiree Kolman
Personal Website Build

Zlatko was extraordinarily ADEPT, EFFICIENT and provided amazingly high quality in his work. Would HIGHLY recommend him!

Nick Maciel testimonial for Zlatko Marjanovic
Nick Maciel
Founder at Cadversity

Zlatko is hard-working and proactive, with excellent communication skills and a keen eye for detail. We engaged Zlatko to help with a broad range of tasks with quite a short turnaround, and we couldn't be happier with his results. I highly recommend his services and would not hesitate to work with him again in the future.

Thom Vaughan, Manager at Common Crawl, review for Zlatko Marjanovic
Thom Vaughan
Manager at Common Crawl

Zlatko was incredible to work with, he helped spin up our website in less than two days and responded within minutes to all of my requests. Can't thank him enough, will use him again for many other projects moving forward. My second time working with him in 2 weeks and he's completely exceeded expectations yet again.

Marina Paganessi testimonial for Zlatko Marjanovic
Marina Paganessi
Co-Founder at Focus&Film

Zlatko was a dream to work with and we would 100% work with him again!

Dominique De Leon testimonial for Zlatko Marjanovic
Dominique De Leon
Independent Employer

Great job. Did a comprehensive overhaul of our entire site and got us to move off SquareSpace. Very collaborative and consultative, which was very helpful.

Seth Meritt, CEO at Welby Health, review for Zlatko Marjanovic
Seth Meritt
CEO at Welby Health

Zlatko is a true pro. His knowledge of web development is tremendous, and he is very committed to ensuring everything works to your satisfaction before delivery. I will continue to be using Zlatko for any updates to my website, and cannot recommend his services enough!

Zach Garti testimonial for Zlatko Marjanovic
Zach Garti
Founder of Pareidolia

Our website allows us to deliver our vision, impact, and connect with our existing and future community around the world. Thanks to Zlatko's skillsets and laser-focused diligence, it speaks to our audience, inspires others to take action, and transmits the energy of our work with young founders.

Filip Sasic, CEO and Founder at EGC, testimonial for Zlatko Marjanovic
Filip Sasic
CEO & Founder at EGC

I had the pleasure of working with Z on a project, and I couldn't be more impressed with the results. His communication is exceptional, clear, prompt, and always professional. Z truly understands client needs and goes above and beyond to ensure satisfaction. I look forward to collaborating with him on future projects.

Jordan W. Bryant, Chair and CEO Vault Apps, testimonial for Zlatko Marjanovic
Jordan W. Bryant
Chair & CEO, Vault Apps

Zlatko was incredible. He worked diligently under a deadline, gave incredible insights and was able to work on his own and bring massive value to the project. It was a pleasure working with him on this project and will be working with him again in the future. Best web person I've worked with on this platform, by far.

Marshall Wilkinson testimonial for Zlatko Marjanovic
Marshall Wilkinson
CEO, Construct

He did a great job and completed the website very quickly. Excellent designer and good communicator.

Jeremy Brown, CEO at Karihub, testimonial for Zlatko Marjanovic
Jeremy Brown
CEO at Karihub
What is included

What lands on your side.

The artifacts you keep after the call, the build, or the audit.

Full crawl and redirect map

Every URL that ranks gets a destination. Nothing 404s on launch because someone forgot a path.

New information architecture

A sitemap the redesign can actually be built against, with a job for each page.

Responsive website design

Desktop and mobile layouts that hold the offer, the proof, and the next step without fighting each other.

Website development and CMS

Clean markup, fast pages, and a CMS your team can edit without breaking the design.

On-page SEO and structured data

Titles, metadata, schema, and internal links so the new site can keep earning the traffic the old one had.

Post-launch monitoring

Thirty days of Search Console and conversion-path checks after go-live, with fixes included.

Before we start

Questions about this work.

Short answers so you can tell if this is the right engagement.

Most focused marketing websites take two to six weeks from kickoff to launch. Larger platforms and migrations run longer because strategy, design, and implementation stay connected.

Yes. Same-domain website redesign is the default. The work is to keep the URLs that already rank and only change paths when the new website strategy requires it.

Not if the migration is done properly. I crawl the current site, map redirects, keep the URLs that already rank, and watch Search Console after launch. That is website redesign SEO, not a hope.

Marketing sites, SaaS websites, and service businesses. I can move you off a stuck CMS or rebuild on the stack that fits the brief. The platform is a decision, not the starting point.

A decision-maker on the offer, access to the current site and analytics, and brand assets if they exist. I can write and structure the pages if copy is missing.

Yes. Website development includes CMS setup so your team can edit pages without breaking the design. I record a short walkthrough at handoff.

I watch indexation, redirects, and conversion paths. Website optimization after launch is part of the engagement, not a later surprise.

Yes, when the rest of the site is fine and one path is failing. A homepage, pricing page, or key service URL can be a scoped website redesign.

A crawl and redirect map, new information architecture, responsive website design, website development and CMS, on-page SEO, and 30 days of Search Console after launch. That is the custom website redesign, not a theme swap.

Before anything launches I crawl the current site, map every ranking URL, and plan redirects. Titles, metadata, schema, and indexation get checked at go-live. Website redesign SEO is part of the build, not a later ticket.

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Other ways I can help.

Same person, same commercial standard. Different entry point.

01
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02
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03
CRO

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04
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05
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