A site that has a commercial job
The redesign is not a fresh coat of paint. Every page gets a reason to exist and a next step, so the new site actually creates pipeline.
Website redesign
Website redesign that protects SEO and gives the site a commercial job.
A redesign fails when it starts in Figma. The useful sequence is website strategy, the pages that create pipeline, then website design and website development. I run that sequence so the new site does not erase the rankings you already have.
80+ five-star reviews · 100% Upwork Job Success · 120+ projects
Zlatko MarjanovicDigital strategist & creative directorTrusted by teams at
2-6 wkTypical marketing-site redesign
120+Sites designed and built
0Rankings lost to sloppy migrations
7+Years of website redesign work
What you get
What changes when this is done right.
Three outcomes I hold myself to before anything ships. If these are not the job, this is the wrong page.
SEO that survives launch
URL mapping, redirects, metadata, and indexation are handled before go-live. Your website redesign and SEO stay in sync instead of fighting each other.
One owner, strategy to launch
Strategy, website design, and website development stay with one person. No handoff between three vendors who never talk.
The engagement
What this work actually covers.
Scope first, so you know what you are buying and what stays out.
What I take on
Full website redesigns for marketing sites, SaaS websites, and service businesses. That includes information architecture, website design, website development, CMS setup, and the SEO work before, during, and after launch.
What I refuse to skip
URL mapping, redirects, metadata, indexation, and a crawl of the current site. If those are missing, you are not doing a website redesign. You are doing a content reset and hoping Google is kind.
What happens after launch
The first 30 days are for watching Search Console, fixing what the migration missed, and tightening conversion paths. Website optimization is part of the engagement, not a later surprise.
How it works
A sequence, not a scramble.
Same order every time. Discovery, the plan, the build, then the check after launch.
- 01
Crawl and map the current site
Before anything changes, I crawl what you have, record the URLs that rank, and plan redirects. This is the step that protects your traffic.
- 02
Strategy and structure
We set the offer, the information architecture, and the pages that create pipeline, so design decisions serve a goal.
- 03
Design and build
Website design and website development happen together, on the sequence we agreed, with CMS setup and clean, fast markup.
- 04
Launch and monitor
Redirects go live, indexation is checked, and I watch Search Console for 30 days to fix anything the migration missed.
Proof
What clients say.
“I had the pleasure of working with Z on a Webflow project, and I couldn't be more impressed with the results. His communication is exceptional, clear, prompt, and always professional. Z truly understands client needs and goes above and beyond.”
What is included
What lands on your side.
The artifacts you keep after the call, the build, or the audit.
Full crawl and redirect map
New information architecture and sitemap
Responsive website design
Website development and CMS setup
On-page SEO and structured data
Post-launch monitoring and fixes
Writing on this work
Go deeper before you book.
Before we start
Questions about this work.
Short answers so you can tell if this is the right engagement.
How long does a website redesign take?
Most focused marketing websites take two to six weeks from kickoff to launch. Larger platforms and migrations run longer because strategy, design, and implementation stay connected.
Can you redesign without changing the domain?
Yes. Same-domain website redesign is the default. The work is to keep the URLs that already rank and only change paths when the new website strategy requires it.
Will I lose SEO rankings during the redesign?
Not if the migration is done properly. I crawl the current site, map redirects, keep the URLs that already rank, and watch Search Console after launch. That is website redesign SEO, not a hope.
What platforms do you redesign?
Marketing sites, SaaS websites, and service businesses. I can move you off a stuck CMS or rebuild on the stack that fits the brief. The platform is a decision, not the starting point.
What do you need from our team?
A decision-maker on the offer, access to the current site and analytics, and brand assets if they exist. I can write and structure the pages if copy is missing.
Do you handle CMS setup and training?
Yes. Website development includes CMS setup so your team can edit pages without breaking the design. I record a short walkthrough at handoff.
What happens in the first 30 days after launch?
I watch indexation, redirects, and conversion paths. Website optimization after launch is part of the engagement, not a later surprise.
Can you redesign one section instead of the whole site?
Yes, when the rest of the site is fine and one path is failing. A homepage, pricing page, or key service URL can be a scoped website redesign.
Related services
Other ways I can help.
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