A crawlable, indexable site
The SEO consulting starts with the technical base: crawl paths, indexation, canonical logic, and the structure search engines actually reward.
I work as a technical SEO consultant on crawlability, indexation, site architecture, schema, and the SEO risk inside a website redesign. SEO consulting here is implementation-heavy. If you need 40 blog posts a month, that is a different hire.
Remote for US, UK, and EU teams · 80+ five-star reviews · 100% Upwork Job Success
Zlatko MarjanovicDigital strategist & creative director



Three outcomes I hold myself to before anything ships. If these are not the job, this is the wrong page.
The SEO consulting starts with the technical base: crawl paths, indexation, canonical logic, and the structure search engines actually reward.
Replatforming or redesigning is where most sites lose rankings. I map redirects and protect the URLs that already earn traffic.
An SEO consultant who also builds sites means recommendations get implemented, not filed. I stay in the room during the build.
Scope first, so you know what you are buying and what stays out.
Technical SEO audits, SEO migrations, website optimization, and the structured data a worthwhile site actually needs. I also stay in the room when the redesign or website development starts, so recommendations do not die in a PDF.
You are replatforming, the site dropped after a launch, or Search Console is noisy and nobody owns it. An SEO consultant who also builds websites is useful there. A generic SEO agency pitching guest posts is not.
Guaranteed rankings, private blog networks, or a 200-keyword list with no page to put them on. The work is the site, the architecture, and the pages that can rank.
SEO consulting services here cover a technical SEO audit, crawlability and indexation fixes, architecture and internal linking, schema, redirect mapping for redesigns, and Search Console after the work ships. An SEO optimization consultant who also builds sites means those fixes get implemented, not filed.
A freelance SEO consultant is one person in the codebase and in Search Console. An agency often sells a content calendar and a junior on the account. If you need a technical SEO consultant for a migration, a leaky site, or a website redesign, the freelance model is usually the better fit. Local SEO consultant work can sit next to that when the business actually needs local visibility.
Map pack work is a subsection of technical SEO consulting, not a separate MedSpa retainer. Categories, NAP consistency, Google Business photos, and a site that matches the listing come before more city pages. Clinic articles on this site are lead-ins to that work and to website redesign.
Same order every time. Discovery, the plan, the build, then the check after launch.
A full crawl of the site: indexation, architecture, speed, schema, and the issues quietly leaking rankings. You get a prioritized list, not a data dump.
Prioritized issue list
Crawlability, canonicals, internal links, titles, and structured data get fixed first, because content cannot outrun a broken foundation.
Crawl, canonical, and schema fixes
If a redesign or migration is coming, I map redirects and guard the URLs that already rank so nothing is lost at launch.
Redirect map ready before go-live
I watch Search Console after changes, confirm what moved, and tighten the pages that are close to ranking.
Search Console report and next fixes
Every review is public and verifiable on
The artifacts you keep after the call, the build, or the audit.
A crawl of the site with a ranked list of what to fix first, not a 90-page PDF dump.
Canonicals, robots, sitemaps, and the pages that should be in the index but are not.
A structure search engines can crawl and visitors can follow to the pages that should rank.
The markup a worthwhile site actually needs: Organization, WebPage, FAQ, Article, Service.
URL-level mapping for redesigns and migrations so rankings do not walk off a cliff at launch.
A watch after the work ships, with a short report on what moved and what still needs a pass.
Practical guides for evaluating the problem, the scope, and the person you hire.
The crawl, indexation, and redirect work that has to happen before a redesign.
When you need someone in the codebase, not another content calendar. Supports the hire decision for this service.
One URL per question, extractable answers, real citations, and an architecture models can retrieve.
What actually earns AI Overview and LLM citations: crawlability, unique facts, and clear sources.
Short answers so you can tell if this is the right engagement.
Technical SEO is the core. I also fix titles, internal links, and page purpose when that is what is blocking the query. I do not run a separate content mill.
Yes. Some companies want the audit only. Others keep an SEO consultant through the website redesign and the first months after launch.
Technical fixes can show up in weeks. Rankings on competitive terms take longer. I will tell you what should move first and what is a longer play. I do not sell guaranteed rankings.
No. Anyone who does is selling you something they cannot control. I fix the site, the architecture, and the pages that can rank, then we measure in Search Console.
Sitewide technical SEO is the default: crawlability, indexation, architecture, schema, and migrations. Local SEO can sit next to that when the business actually needs it.
Yes. That is one of the highest-value times to hire an SEO consultant. I map redirects and protect the URLs that already earn traffic before anything launches.
A crawl of the site, indexation and canonical issues, architecture, internal links, titles, schema, and a prioritized list of what to fix first. Not a 90-page PDF dump.
If the technical base is broken, more posts will not save it. Once the site can be crawled and the pages have a job, content helps. I will tell you which problem you actually have.
Freelance. You work with me on the audit, the fixes, and the migration. SEO consulting services are not handed to a junior after the sales call.
A technical SEO audit, crawl and indexation fixes, architecture and internal linking, schema, redirect mapping when a redesign is in play, and Search Console monitoring after the work ships.
Same person, same commercial standard. Different entry point.
Most teams do not need another workshop deck. They need a digital strategist who can say what the site is for, what to build first, and what can wait. I do digital strategy consulting that stays connected to design and website development, so the plan does not die in a PDF.
A redesign fails when it starts in Figma. Website redesign services should start with website strategy, the pages that create pipeline, then website design and website development. I run that sequence so a custom website redesign does not erase the rankings you already have.
Conversion rate optimization consultant work starts with the offer and the page job, then I change the page. If the offer is unclear or the website redesign never defined a job for each URL, tests will not save it.
Most Lovable, Bolt, and v0 apps stall after the prototype. You need someone who can take the idea from prompt to production: structured outputs, auth, billing, logging, cost controls, and a codebase your team can maintain.
Your client signed, the internal bench is full, and the deadline did not move. I handle white-label Next.js and Webflow delivery under your agency's brand, including a trial task, clear ownership, and code your team can keep.