A site with one clear job
You leave with a website strategy that says who the site is for, what action it should drive, and what to cut. No 40-slide deck, a plan the team can build against.
Most teams do not need another workshop deck. They need a digital strategist who can say what the site is for, what to build first, and what can wait. I do digital strategy consulting that stays connected to design and website development, so the plan does not die in a PDF.
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Zlatko MarjanovicDigital strategist & creative director



Three outcomes I hold myself to before anything ships. If these are not the job, this is the wrong page.
You leave with a website strategy that says who the site is for, what action it should drive, and what to cut. No 40-slide deck, a plan the team can build against.
Positioning, information architecture, and conversion paths get sequenced so the highest-impact pages ship first and the rest wait their turn.
The same digital strategy consultant can lead the redesign, the landing pages, and the SEO after launch, so the plan does not die in a PDF.
Scope first, so you know what you are buying and what stays out.
I help founders and marketing leads turn a messy site, a vague offer, or a stalled redesign into a clear website strategy. That means positioning, information architecture, conversion paths, and a build plan the team can actually execute.
Companies that already have a product or service and a site that does not explain it well. If you are still searching for a business model, this is the wrong brief. If the site is busy and the pipeline is quiet, this is the right one.
Strategy here is not a handoff. The same person who sets the website strategy can lead the website redesign, landing page design, and the technical SEO work after launch. That is the point of hiring a digital strategy consultant instead of a slide-only advisor.
A digital strategy consultant decides what the site is for, who it has to convince, and what to build first. That covers positioning, information architecture, conversion paths, and a roadmap a team can execute. If you have been asking what a digital strategy consultant does, that is the job. Digital marketing strategy sits next to it. It is not a replacement for a clear website strategy.
A designer makes the pages look right. An agency often starts in Figma. A digital strategist starts with the offer, the pages that create pipeline, and the sequence that keeps SEO intact. Hire digital strategy consulting when the site is busy and the pipeline is quiet, or when a redesign is about to start without a plan.
Same order every time. Discovery, the plan, the build, then the check after launch.
I go through the current site, analytics, and how the team actually talks about the offer. That surfaces the gap between what you sell and what the site says.
Offer gap notes and a current-site audit
We lock the core message, the pages that matter, and the paths that turn a visitor into a lead. This is the part most agencies skip.
Positioning brief and sitemap
You get a prioritized roadmap: what to build first, what can wait, and what to kill. Scoped so an internal team or I can execute it.
Prioritized roadmap the team can build against
I either lead the redesign and website development myself or stay on as the digital strategist next to your team so nothing drifts.
Live pages or weekly oversight on the build
Every review is public and verifiable on
The artifacts you keep after the call, the build, or the audit.
Who the site is for, what it should make someone do, and the message that has to sit on every key page.
The pages that earn a place, the ones that get cut, and how they link so a visitor can actually find the offer.
The route from a cold visit to a call or signup, with the friction called out on each step.
What ships first, what waits, and what to kill. Scoped so an internal team or I can execute it.
Headlines, proof, and CTA language for the pages that create pipeline, not a 40-slide deck.
I stay in the room while design and development happen so the plan does not die in a PDF.
Practical guides for evaluating the problem, the scope, and the person you hire.
The questions, artifacts, and decisions that have to land before anyone opens Figma.
Why picking a theme first is how B2B sites end up pretty and quiet.
What breaks when the strategist leaves and a developer inherits a slide deck.
Short answers so you can tell if this is the right engagement.
Overlap exists. The work here is digital strategy for the website and product experience, not a full marketing retainer. Growth marketing and SEO sit next to it when the site is ready.
Yes, when the fit is right. Website redesign and website development can follow the strategy, or I can stay in a digital strategist role next to an internal team.
A focused website strategy usually takes one to three weeks. If I stay on through the redesign and launch, the full sequence is typically two to six weeks for a marketing site.
Access to the current site, analytics if you have them, and a call with the person who owns the offer. I do not need a 40-slide brief. I need to hear how you actually sell.
Yes. Some companies want me as the digital strategist next to their designers and developers. Others want one person from strategy through website development. Both work.
Usually a fixed project with a clear build plan. A short retainer makes sense when I stay on through the redesign and the first month after launch.
Digital strategy decides what the site is for and what to build first. Website redesign is the design and development that follows. You can hire me for one or both.
A positioning brief, information architecture, conversion paths, and a prioritized roadmap. Not a workshop deck that nobody can execute.
A digital strategy consultant is the person who decides what the site is for, what to build first, and how the pages should convert. I do that as a digital strategist, then stay on through design and website development so the plan gets used.
Freelance. You work with me, not a bench of juniors. Digital strategy consulting, the website redesign, and the SEO after launch can stay with one person.
Same person, same commercial standard. Different entry point.
A redesign fails when it starts in Figma. Website redesign services should start with website strategy, the pages that create pipeline, then website design and website development. I run that sequence so a custom website redesign does not erase the rankings you already have.
I work as a technical SEO consultant on crawlability, indexation, site architecture, schema, and the SEO risk inside a website redesign. SEO consulting here is implementation-heavy. If you need 40 blog posts a month, that is a different hire.
Conversion rate optimization consultant work starts with the offer and the page job, then I change the page. If the offer is unclear or the website redesign never defined a job for each URL, tests will not save it.
Most Lovable, Bolt, and v0 apps stall after the prototype. You need someone who can take the idea from prompt to production: structured outputs, auth, billing, logging, cost controls, and a codebase your team can maintain.
Your client signed, the internal bench is full, and the deadline did not move. I handle white-label Next.js and Webflow delivery under your agency's brand, including a trial task, clear ownership, and code your team can keep.