A site with one clear job
You leave with a website strategy that says who the site is for, what action it should drive, and what to cut. No 40-slide deck, a plan the team can build against.
Digital strategy
Digital strategy consultant for companies that need direction and a build plan.
Most teams do not need another workshop deck. They need a digital strategist who can say what the site is for, what to build first, and what can wait. I do that work, then stay connected to the design and website development.
80+ five-star reviews · 100% Upwork Job Success · 120+ projects
Zlatko MarjanovicDigital strategist & creative directorTrusted by teams at
7+Years consulting on digital strategy
120+Projects across web, product, and growth
80+Five-star reviews across platforms
100%Upwork job success score
What you get
What changes when this is done right.
Three outcomes I hold myself to before anything ships. If these are not the job, this is the wrong page.
A build order, not a wish list
Positioning, information architecture, and conversion paths get sequenced so the highest-impact pages ship first and the rest wait their turn.
Strategy that survives the handoff
The same digital strategy consultant can lead the redesign, the landing pages, and the SEO after launch, so the plan does not die in a PDF.
The engagement
What this work actually covers.
Scope first, so you know what you are buying and what stays out.
What this engagement is
I help founders and marketing leads turn a messy site, a vague offer, or a stalled redesign into a clear website strategy. That means positioning, information architecture, conversion paths, and a build plan the team can actually execute.
Who it is for
Companies that already have a product or service and a site that does not explain it well. If you are still searching for a business model, this is the wrong brief. If the site is busy and the pipeline is quiet, this is the right one.
How it connects to the rest of the work
Strategy here is not a handoff. The same person who sets the website strategy can lead the website redesign, landing page design, and the technical SEO work after launch. That is the point of hiring a digital strategy consultant instead of a slide-only advisor.
How it works
A sequence, not a scramble.
Same order every time. Discovery, the plan, the build, then the check after launch.
- 01
Audit and interviews
I go through the current site, analytics, and how the team actually talks about the offer. That surfaces the gap between what you sell and what the site says.
- 02
Positioning and architecture
We lock the core message, the pages that matter, and the paths that turn a visitor into a lead. This is the part most agencies skip.
- 03
The build plan
You get a prioritized roadmap: what to build first, what can wait, and what to kill. Scoped so an internal team or I can execute it.
- 04
Execution or oversight
I either lead the redesign and website development myself or stay on as the digital strategist next to your team so nothing drifts.
Proof
What clients say.
“Our website allows us to deliver our vision, impact, and connect with our existing and future community around the world. Thanks to Zlatko's skillsets and laser-focused diligence, it speaks to our audience and inspires others to take action.”
What is included
What lands on your side.
The artifacts you keep after the call, the build, or the audit.
Website strategy and positioning brief
Information architecture and sitemap
Conversion path mapping for key pages
Prioritized build roadmap
Messaging and page-level content direction
Ongoing digital strategy support during build
Writing on this work
Go deeper before you book.
Before we start
Questions about this work.
Short answers so you can tell if this is the right engagement.
Is this the same as hiring a marketing consultant?
Overlap exists. The work here is digital strategy for the website and product experience, not a full marketing retainer. Growth marketing and SEO sit next to it when the site is ready.
Do you also build the site?
Yes, when the fit is right. Website redesign and website development can follow the strategy, or I can stay in a digital strategist role next to an internal team.
How long does a digital strategy engagement take?
A focused website strategy usually takes one to three weeks. If I stay on through the redesign and launch, the full sequence is typically two to six weeks for a marketing site.
What do you need from us before we start?
Access to the current site, analytics if you have them, and a call with the person who owns the offer. I do not need a 40-slide brief. I need to hear how you actually sell.
Do you work with in-house teams?
Yes. Some companies want me as the digital strategist next to their designers and developers. Others want one person from strategy through website development. Both work.
Is this a retainer or a fixed project?
Usually a fixed project with a clear build plan. A short retainer makes sense when I stay on through the redesign and the first month after launch.
How is this different from a website redesign?
Digital strategy decides what the site is for and what to build first. Website redesign is the design and development that follows. You can hire me for one or both.
What does a digital strategist actually deliver?
A positioning brief, information architecture, conversion paths, and a prioritized roadmap. Not a workshop deck that nobody can execute.
Related services
Other ways I can help.
Website redesign
Website redesign that protects SEO and gives the site a commercial job.
View service →SEO consultingSEO consultant for sites that need technical work, not another content calendar.
View service →ConversionConversion rate optimization for sites that get traffic and still miss the sale.
View service →
