Digital strategy

Digital strategy consultant for companies that need a digital strategist, not a workshop deck.

Most teams do not need another workshop deck. They need a digital strategist who can say what the site is for, what to build first, and what can wait. I do digital strategy consulting that stays connected to design and website development, so the plan does not die in a PDF.

Remote for US, UK, and EU teams · 80+ five-star reviews · 100% Upwork Job Success

Zlatko Marjanovic, digital strategy consultantZlatko MarjanovicDigital strategist & creative director
Brand Collaborations
Common Crawl
Stitch3D
Dynamite Garage
Vault Apps
Dana Yao
Entrepreneurs for Global Change
Common Crawl
Stitch3D
Dynamite Garage
Vault Apps
Dana Yao
Entrepreneurs for Global Change
7+Years consulting on digital strategy
120+Projects across web, product, and growth
80+Five-star reviews across platforms
100%Upwork job success score
What you get

What changes when this is done right.

Three outcomes I hold myself to before anything ships. If these are not the job, this is the wrong page.

01

A site with one clear job

You leave with a website strategy that says who the site is for, what action it should drive, and what to cut. No 40-slide deck, a plan the team can build against.

02

A build order, not a wish list

Positioning, information architecture, and conversion paths get sequenced so the highest-impact pages ship first and the rest wait their turn.

03

Strategy that survives the handoff

The same digital strategy consultant can lead the redesign, the landing pages, and the SEO after launch, so the plan does not die in a PDF.

The engagement

What this work actually covers.

Scope first, so you know what you are buying and what stays out.

What this engagement is

I help founders and marketing leads turn a messy site, a vague offer, or a stalled redesign into a clear website strategy. That means positioning, information architecture, conversion paths, and a build plan the team can actually execute.

Who it is for

Companies that already have a product or service and a site that does not explain it well. If you are still searching for a business model, this is the wrong brief. If the site is busy and the pipeline is quiet, this is the right one.

How it connects to the rest of the work

Strategy here is not a handoff. The same person who sets the website strategy can lead the website redesign, landing page design, and the technical SEO work after launch. That is the point of hiring a digital strategy consultant instead of a slide-only advisor.

What a digital strategy consultant actually does

A digital strategy consultant decides what the site is for, who it has to convince, and what to build first. That covers positioning, information architecture, conversion paths, and a roadmap a team can execute. If you have been asking what a digital strategy consultant does, that is the job. Digital marketing strategy sits next to it. It is not a replacement for a clear website strategy.

Digital strategist versus a designer or agency

A designer makes the pages look right. An agency often starts in Figma. A digital strategist starts with the offer, the pages that create pipeline, and the sequence that keeps SEO intact. Hire digital strategy consulting when the site is busy and the pipeline is quiet, or when a redesign is about to start without a plan.

How it works

A sequence, not a scramble.

Same order every time. Discovery, the plan, the build, then the check after launch.

  1. Audit and interviews

    I go through the current site, analytics, and how the team actually talks about the offer. That surfaces the gap between what you sell and what the site says.

    Days 1-4

    Offer gap notes and a current-site audit

  2. Positioning and architecture

    We lock the core message, the pages that matter, and the paths that turn a visitor into a lead. This is the part most agencies skip.

    Days 5-8

    Positioning brief and sitemap

  3. The build plan

    You get a prioritized roadmap: what to build first, what can wait, and what to kill. Scoped so an internal team or I can execute it.

    Days 9-12

    Prioritized roadmap the team can build against

  4. Execution or oversight

    I either lead the redesign and website development myself or stay on as the digital strategist next to your team so nothing drifts.

    Weeks 2-6

    Live pages or weekly oversight on the build

What clients say

Every review is public and verifiable on

FiverrUpworkContraLinkedInFiverrUpworkContraLinkedInFiverrUpworkContraLinkedIn

Zlatko is a PRO! Something I was struggling with for months, took him only a few days. I think I it wasn't for the Christmas holidays, he probably could have completed it with me during our consultation call. He knows how to operate the back end of a website, he understands coding and connection. He is just a life saver and has saved me valuable time. I'll 100% will be working with him as I continue to build my tech business. I recommend him, but be easy on him. I still need him to be available to help me. You can't lose when working with Zlatko! He's excellent!

Meesha Lewis testimonial for Zlatko Marjanovic
Meesha Lewis
CEO & Founder at ManeXperience

Working with Zlatko has been nothing but exceptional. From the speed of his work to his deep knowledge of code, the entire process was a pleasure, and I'm very happy with my improved website. Zlatko was responsive, knowledgeable, and willing to go back and forth with me on even the smallest details. He also sent a very detailed video addressing all of my questions and concerns, which I can refer back to for any future updates. I'm very glad I chose Zlatko and would highly recommend him.

Minka Djurasevic testimonial for Zlatko Marjanovic
Minka Djurasevic
Senior Graphic Designer

Great experience working with Zlatko! He did a great job creating our press sites and delivered a professional, well-structured result that matched what we needed. Communication was smooth throughout the project. Highly recommended and we would happily work with him again!

Hintsteiner Group testimonial for Zlatko Marjanovic
Hintsteiner Group GmbH
Austria

Very happy with the project and Zlatko's work. I didn't think it was possible but he took my site from a 43 to a 96 score on Lighthouse for page speed and load times. Will definitely be a repeat customer.

Lance Parth testimonial for Zlatko Marjanovic
Lance Parth
Triton Sensors

Zlatko did a very good job making a new website for my clinic. It looks very professional and streamlined, and I am looking forward to optimizing it for SEO performance. There was a little bit of delay due to some unforeseen issues on his end, but he was communicative and let me know what's going on. I would definitely use him again in the future if needed.

Dr. Farhan Abdullah testimonial for Zlatko Marjanovic
Dr. Farhan Abdullah
CEO at Magnolia Functional Wellness

Zlatko did excellent work on my site. He significantly improved PageSpeed performance, rebuilt a problematic popup natively, and refined the mobile experience so the site is now much smoother and easier to navigate. Communication was clear and professional throughout, and he was thoughtful in addressing both technical performance and real user experience.

Sagel testimonial for Zlatko Marjanovic
Sagel
Yoga and Meditation with Sagel

Zlatko is the real deal. A REAL web developer who builds professional components, structure, and websites. He absolutely knows what he's doing and is the most professional web builder I've worked with on this platform. I will 100% hire him again and again. He's my go-to guy now. Absolutely knocked it out of the park on an insane deadline with a heavily animated and polished build.

Adam testimonial for Zlatko Marjanovic
Adam
Polyform Studio

The best web developer you could ever ask for, he did an amazing job with our website and we will be working with him in the future for more projects. We are extremely satisfied with his work and the end result. Highly recommend you Zlatko for any high end website needs.

Alexander Karima testimonial for Zlatko Marjanovic
Alexander Karima
Co-founder at Mavesta Media

Zlatko did such an amazing job fixing up my site. He is always fast and responsive and delivers high-quality work. Will definitely come back again. Highly recommend.

Dana Yao testimonial for Zlatko Marjanovic
Dana Yao
Senior Product Designer at Visa Inc.

Zlatko is very experienced, able to communicate clearly and efficiently and able to work very fast while still delivering quality work. He's an amazing web designer and I will definitely be back for future work and refer close friends to his offer.

Astral Labs testimonial for Zlatko Marjanovic
Astral Labs Agency
Independent Employer

Zlatko has been a pleasure to work with. He is extremely professional, proficient and articulate. He met our tight deadline and was incredibly patient with our changes. Looking forward to working with him in the future.

Matthew John S testimonial for Zlatko Marjanovic
Matthew John S
CEO at Gsshades

Zlatko exceeded in every possible way. Excellent communicator, very speedy in response and proactively thinking with me to get the most out of my website and setup. He is a gem!

Desiree Kolman testimonial for Zlatko Marjanovic
Desiree Kolman
Personal Website Build

Zlatko was extraordinarily ADEPT, EFFICIENT and provided amazingly high quality in his work. Would HIGHLY recommend him!

Nick Maciel testimonial for Zlatko Marjanovic
Nick Maciel
Founder at Cadversity

Zlatko is hard-working and proactive, with excellent communication skills and a keen eye for detail. We engaged Zlatko to help with a broad range of tasks with quite a short turnaround, and we couldn't be happier with his results. I highly recommend his services and would not hesitate to work with him again in the future.

Thom Vaughan, Manager at Common Crawl, review for Zlatko Marjanovic
Thom Vaughan
Manager at Common Crawl

Zlatko was incredible to work with, he helped spin up our website in less than two days and responded within minutes to all of my requests. Can't thank him enough, will use him again for many other projects moving forward. My second time working with him in 2 weeks and he's completely exceeded expectations yet again.

Marina Paganessi testimonial for Zlatko Marjanovic
Marina Paganessi
Co-Founder at Focus&Film

Zlatko was a dream to work with and we would 100% work with him again!

Dominique De Leon testimonial for Zlatko Marjanovic
Dominique De Leon
Independent Employer

Great job. Did a comprehensive overhaul of our entire site and got us to move off SquareSpace. Very collaborative and consultative, which was very helpful.

Seth Meritt, CEO at Welby Health, review for Zlatko Marjanovic
Seth Meritt
CEO at Welby Health

Zlatko is a true pro. His knowledge of web development is tremendous, and he is very committed to ensuring everything works to your satisfaction before delivery. I will continue to be using Zlatko for any updates to my website, and cannot recommend his services enough!

Zach Garti testimonial for Zlatko Marjanovic
Zach Garti
Founder of Pareidolia

Our website allows us to deliver our vision, impact, and connect with our existing and future community around the world. Thanks to Zlatko's skillsets and laser-focused diligence, it speaks to our audience, inspires others to take action, and transmits the energy of our work with young founders.

Filip Sasic, CEO and Founder at EGC, testimonial for Zlatko Marjanovic
Filip Sasic
CEO & Founder at EGC

I had the pleasure of working with Z on a project, and I couldn't be more impressed with the results. His communication is exceptional, clear, prompt, and always professional. Z truly understands client needs and goes above and beyond to ensure satisfaction. I look forward to collaborating with him on future projects.

Jordan W. Bryant, Chair and CEO Vault Apps, testimonial for Zlatko Marjanovic
Jordan W. Bryant
Chair & CEO, Vault Apps

Zlatko was incredible. He worked diligently under a deadline, gave incredible insights and was able to work on his own and bring massive value to the project. It was a pleasure working with him on this project and will be working with him again in the future. Best web person I've worked with on this platform, by far.

Marshall Wilkinson testimonial for Zlatko Marjanovic
Marshall Wilkinson
CEO, Construct

He did a great job and completed the website very quickly. Excellent designer and good communicator.

Jeremy Brown, CEO at Karihub, testimonial for Zlatko Marjanovic
Jeremy Brown
CEO at Karihub
What is included

What lands on your side.

The artifacts you keep after the call, the build, or the audit.

Website strategy and positioning brief

Who the site is for, what it should make someone do, and the message that has to sit on every key page.

Information architecture and sitemap

The pages that earn a place, the ones that get cut, and how they link so a visitor can actually find the offer.

Conversion path mapping

The route from a cold visit to a call or signup, with the friction called out on each step.

Prioritized build roadmap

What ships first, what waits, and what to kill. Scoped so an internal team or I can execute it.

Page-level content direction

Headlines, proof, and CTA language for the pages that create pipeline, not a 40-slide deck.

Strategy support during the build

I stay in the room while design and development happen so the plan does not die in a PDF.

Before we start

Questions about this work.

Short answers so you can tell if this is the right engagement.

Overlap exists. The work here is digital strategy for the website and product experience, not a full marketing retainer. Growth marketing and SEO sit next to it when the site is ready.

Yes, when the fit is right. Website redesign and website development can follow the strategy, or I can stay in a digital strategist role next to an internal team.

A focused website strategy usually takes one to three weeks. If I stay on through the redesign and launch, the full sequence is typically two to six weeks for a marketing site.

Access to the current site, analytics if you have them, and a call with the person who owns the offer. I do not need a 40-slide brief. I need to hear how you actually sell.

Yes. Some companies want me as the digital strategist next to their designers and developers. Others want one person from strategy through website development. Both work.

Usually a fixed project with a clear build plan. A short retainer makes sense when I stay on through the redesign and the first month after launch.

Digital strategy decides what the site is for and what to build first. Website redesign is the design and development that follows. You can hire me for one or both.

A positioning brief, information architecture, conversion paths, and a prioritized roadmap. Not a workshop deck that nobody can execute.

A digital strategy consultant is the person who decides what the site is for, what to build first, and how the pages should convert. I do that as a digital strategist, then stay on through design and website development so the plan gets used.

Freelance. You work with me, not a bench of juniors. Digital strategy consulting, the website redesign, and the SEO after launch can stay with one person.

Related services

Other ways I can help.

Same person, same commercial standard. Different entry point.

01
Website redesign

Website redesign services that protect SEO and give the site a commercial job.

A redesign fails when it starts in Figma. Website redesign services should start with website strategy, the pages that create pipeline, then website design and website development. I run that sequence so a custom website redesign does not erase the rankings you already have.

View
02
Technical SEO consulting

Technical SEO consultant for sites that need fixes in production, not another content calendar.

I work as a technical SEO consultant on crawlability, indexation, site architecture, schema, and the SEO risk inside a website redesign. SEO consulting here is implementation-heavy. If you need 40 blog posts a month, that is a different hire.

View
03
CRO

Conversion rate optimization consultant for sites that get traffic and still miss the sale.

Conversion rate optimization consultant work starts with the offer and the page job, then I change the page. If the offer is unclear or the website redesign never defined a job for each URL, tests will not save it.

View
04
AI application development

AI application development for teams that need a product in production, not another demo.

Most Lovable, Bolt, and v0 apps stall after the prototype. You need someone who can take the idea from prompt to production: structured outputs, auth, billing, logging, cost controls, and a codebase your team can maintain.

View
05
White-label web development

White-label web development for agencies that need senior delivery without another full-time hire.

Your client signed, the internal bench is full, and the deadline did not move. I handle white-label Next.js and Webflow delivery under your agency's brand, including a trial task, clear ownership, and code your team can keep.

View