Insights on digital work.
Writing on AI products, website redesign, technical SEO, CRO, and the systems that turn digital work into business outcomes.
57 articles
Answer Engine Optimization: What to Fix on Your Site First
The first 10 answer engine optimization fixes: titles, extractable answers, crawlable HTML, author identity, and internal links. Not a full AEO architecture plan.
Landing Page Conversion Optimization: Fix the Offer Before the Button Color
Landing page conversion optimization starts with offer, message match, and friction. Button color is a late test, not the first lever.
Website Replatforming: When to Leave Webflow, WordPress, or Wix
When to leave Webflow, WordPress, or Wix: CMS depth, SEO control, app-like product, and performance. A decision framework, not a migration how-to.
SaaS Website Redesign: When Marketing Outgrows the Current Site
SaaS website redesign when a brochure cannot hold pricing, docs, changelog, and persona pages. Page types first, campaign patterns second.
B2B Website Redesign: Strategy Before Templates
B2B website redesign for long sales cycles: map the buying committee, IA, and proof before you shop a SaaS template.
Website Redesign SEO: What to Fix Before, During, and After Launch
Same-CMS website redesign SEO: freeze URLs, constrain templates, QA staging, then watch Search Console for 30 days. Not a platform migration plan.
Technical SEO Audit Checklist Before You Redesign or Migrate
A practical technical SEO audit checklist for teams about to redesign or migrate. Capture the baseline, fix crawl and index issues, and protect the URLs that already rank.
Website Migration Checklist: How to Move Platforms Without Losing Rankings
A website migration checklist for platform moves: baseline, redirect map, staging rules, launch sequence, and the first 30 days in Search Console.
How to Choose a Webflow Agency Without Getting Locked In
How to choose a Webflow agency that hands over the workspace, CMS, and custom code. The questions that prevent lock-in after launch.
Conversion-Focused Web Design: What Actually Moves Pipeline
Conversion-focused web design is offer, proof, and one clear action. Here is what actually moves pipeline before you debate button color.
SaaS Landing Page Design Patterns That Convert
SaaS landing page design patterns that convert: problem-first heroes, proof before features, honest objections, and forms that do not punish the buyer.
Fractional CTO Services: When a Startup Needs Tech Leadership, Not Another Developer
Fractional CTO services are part-time technology leadership. Here is when you need that instead of hiring another developer, and how to scope the first 90 days.
