Notes from the work

Insights on digital growth.

Writing on web growth, SEO, conversion, analytics, AI, automation, and the systems that turn traffic into leads and revenue.

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68 articles

Tablet showing a freeform design canvas beside a laptop with a structured CMS dashboard
Web and SoftwareCTOs & Tech Leads

Framer vs Webflow: Which Platform Fits a Growth-Stage Business?

Framer vs Webflow for growth-stage teams: CMS depth, SEO control, performance, lock-in, and when to leave both for Next.js.

Published Sep 7, 20263 min read
Desk with heatmap printouts and a monitor showing two abstract page variants
Business and FreelancingAgencies

What a Conversion Rate Optimization Agency Should Fix Before Running Tests

A CRO agency should fix tracking, offer, CTA competition, proof placement, and mobile completion before it sells you an A/B testing calendar.

Published Sep 7, 20262 min read
Laptop showing structured answer cards and citation-like blocks on a dark glass desk
Ideas and CommentaryAgencies

AEO Strategy for B2B Sites: Structure, Citations, and Content Architecture

An AEO strategy for B2B sites: one URL per question, extractable answers, real citations, hub-and-spoke architecture, and honest schema.

Published Sep 7, 20262 min read
Timeline illustration showing the internet's evolution from Web 1.0 through Web 4.0 and into the emerging Web 5.0
Ideas and CommentarySaaS Founders

What Is Web 4.0? Everything You Need to Know in 2026

I've been early to Web 1.0 through Web 4.0, not because I'm a genius, but because I use the ugly early version before it's polished. Here's what each era actually looked like, and why Web 5.0 is already showing its edges.

Published Jul 11, 2026Updated Sep 26, 202613 min read
Abstract data visualization representing AI agent API costs becoming a second rent payment
Agentic DevelopmentAgencies

Your AI Agent Bill Is Becoming Your Second Rent Payment

AI agent bills are hitting $400 to $1,500 a month per developer, with extreme cases past $4,000. Here are the four levers that actually cut the cost without cutting capability.

Published Jul 6, 2026Updated Sep 15, 202616 min read
Digital globe and network lights representing where the web is heading
Ideas and CommentaryCTOs & Tech Leads

Where the web is going (and what founders should build for)

The web is splitting in two: the agentic layer that talks to machines, and the experience layer that talks to humans. Founders who build for both will win the next decade.

Published Jul 1, 2026Updated Sep 17, 20266 min read
Abstract AI neural network visualization for agentic workflows
Agentic DevelopmentSaaS Founders

Agentic workflows that actually ship (not just demo)

AI gets you 60% of the way. The other 40% is the boring operational layer most people skip. Here is how I ship agentic workflows that survive contact with real clients.

Published Jun 22, 20268 min read
Analytics dashboard on a laptop representing post-launch web performance
Web and SoftwareCTOs & Tech Leads

Why I build for the post-launch web

Building a website is the easy part now. Making it work six months after launch is where most projects fall apart. That is the part I focus on, and here is why.

Published Jun 10, 2026Updated Sep 9, 20265 min read